"I was like, 'No one uses Facebook, who's on Facebook?' But there are a lot of people who use Facebook," Book told the outlet.įacebook has expanded its creator monetization tools with in-stream ads (where content creators can earn revenue from ads shown in their videos and livestreams), ads on reels, user-pay tools (enables fans to support creators directly through tipping and subscribing), and branded content tools (similar to other platforms that allow influencers to get paid for introducing products they support).
Related: Gen Z's Main Career Aspiration Is to Be an Influencer, According to a New Report
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